The Starbucks experience

The Spider found this in a posh neighborhood on his way to the office this morning.

Welcome!
Come and live the Starbucks experience

Sorry, is blurry. He had to take the picture quickly, he was riding his bicycle and had only a few seconds to do it before the light changed.

Anyway, what in the hell is "The Starbucks experience"?
Is that sensation of power that you feel when you pay $60 pesos for a regular coffee which real cost is orund 1/3 of what you are paying for?
Is the right to upload a picture of your cup with your name written on it to Facebook or Instagram?

Please, explain it to the Spider because he's not getting it at all...